Our 50xBeyond celebrations got into full swing with four special days in Turin, IVECO’s birthplace, from Thursday 12^th to Sunday 15^th June at OGR Torino.

The celebration started with two days dedicated to our 50-year legacy, featuring celebrity interviews and insightful talks with our senior leaders. Recorded versions of the discussions are available on this page.

On Saturday afternoon, the event opened its doors to welcome the public for a fun-filled Open Day including DJ sets and an aperitivo.

On Sunday, the fourth and final day, a parade of historic and state-of-the-art IVECO vehicles crossed Turin’s city centre to reach the event location, showcasing the brand’s heritage. Furthermore, Iveco Group employees had the chance to take part in the celebration with their family and friends.